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Search results for “display advertising”
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Hotel watchdog comes down hard on Booking.com over best price strategy
12/24/2015
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6:56:41 PM
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A German regulator has ordered Booking.com to remove all “best price” clauses from its contracts with hotel properties in the country.
Offering a digital experience that is globally consistent, locally unique
12/22/2015
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10:23:06 AM
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How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
TripAdvisor reports third quarter 2015 financial results
11/06/2015
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8:39:52 AM
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NEEDHAM, MA, November 5, 2015 — TripAdvisor, Inc. (NASDAQ: TRIP) today announced financial results for the third quarter ended September 30, 2015.
RTB can deliver provided it is backed by astute planning
09/30/2015
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11:24:50 AM
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A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Why did Amazon quit the online travel market?
10/21/2015
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3:38:12 PM
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Out of the blue, Amazon has decided to shut down its travel booking site, Amazon Destinations!
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Not happy campers: Agoda pulls all inventory from Trivago
08/07/2015
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4:46:58 PM
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Bit of an ugly spat brewing between metasearch engine Trivago and Agoda, the Asia-Pacific focused hotel booking site owned by the Priceline Group.
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